What This Costs
So you can see what is software, what is a one-off build, and what is the ongoing work. Nothing is charged twice, and before any of it sits the $495 baseline audit, which comes off part two.
Part One
These are the prices for Orcaru Signal on its own, for a business running its own marketing. Yours is included free inside the programme; it is priced here only so you can see what it is worth.
+ $149 one-time setup
+ $149 one-time setup
Everything in Starter, plus:
+ $149 one-time setup
Everything in Core, plus:
Inside the programme you get Pro, operated by us, at no separate charge. Its $149 setup fee is covered by part two, and you never log in.
Part Two
The audit says what is missing. This is where it gets built: the site, the lead tool, the tracking, and the first sessions in the can. Charged once, in month one, and never again.
| What we build | What it actually is | On its own |
|---|---|---|
| Your story and your offers, written down | What you sell, to whom, and why you rather than the other two quotes, plus the service-area and pricing language every page and post then uses | $650 |
| A website that can publish | A real site on our hosting, with a blog structure that can hold a hundred articles without collapsing | $750 |
| Your lead tool | A quote or savings estimator on your site: a customer puts in their situation and gets a number. It captures the contact and gives them a reason to call today | $395 |
| CRM, call tracking and booking calendar | Tracked numbers that forward to the phone you already answer, so every call becomes a contact with a source on it | $350 |
| Search and maps groundwork | The technical setup, your Google Business Profile, and the list of questions your buyers actually type into Google and into AI assistants | $395 |
| Brand kit | Logo, colours, fonts and templates, so everything we publish looks like one company | $295 |
| Two capture sessions, recorded up front | Your first two sessions banked before launch, so month two is not waiting on your calendar | $390 |
| Review and referral engine | Templates, triggers and a tracker, so finished jobs turn into reviews and happy customers turn into referrals | $150 |
| Bought piece by piece | $3,375 | |
| All of it, as one build | You save $425, it covers the $149 platform setup from part one, and the $495 audit fee comes off it | $2,950 |
Charged once, in month one. Payable across the first three months if that suits your cash better. The build is $2,950 with Essentials, half price with Growth, and free with Scale.
Part Three
The recorded sessions, the writing, the video, the publishing, the outreach and the reporting. One flat fee a month, at the level that matches the ambition. You supply the stories, the introductions and the approvals.
$1,680 à la carte, 26% off
Up to 50 production + 17 strategy hours a month. Build charged in full.
$3,570 à la carte, 24% off
Up to 125 production + 36 strategy hours a month. Build at half price.
$5,025 à la carte, 18% off
Everything in Growth, plus:
Up to 135 production + 49 strategy hours a month. Build included free.
Signal Pro is included at every level. You can move between levels month to month without renegotiating.
Check the Arithmetic
Only here so you can check the sum. Every line that makes up each level, at what it would cost on its own. The monthly fee is that column added up, less the discount.
| Line | Volume | Essentials | Growth | Scale |
|---|---|---|---|---|
| Orcaru Signal Pro | the platform from part one | Included | Included | Included |
| Capture session, your recorded interview | 1 / 2 / 2 per month | $195 | $390 | $390 |
| Long-form pieces cut from it | 2 per month | — | $225 | $225 |
| Reels and short video | 8 / 12 / 12 per month | $140 | $195 | $195 |
| Carousels, quote cards and graphics | 6 / 10 / 10 per month | $160 | $250 | $250 |
| Your articles turned into narrated video | 6 / 8 / 8 per month | $155 | $195 | $195 |
| Blog post, emailed as your newsletter | 4 a month | $250 | $250 | $250 |
| Comment replies and DM routing | into the booking funnel | $195 | $195 | $195 |
| Covers, captions and scheduling | every piece, every channel | $95 | $95 | $95 |
| Website hosting and publishing | plus ongoing page edits | $195 | $195 | $195 |
| Articles written to rank in Google | 4 per month | — | $295 | $295 |
| Answer-engine work | so AI assistants cite you | — | $295 | $295 |
| Automatic email and SMS follow-up | welcome, nurture, post-job | — | $345 | $345 |
| Partner and referral outreach | ~40 contacts per month | — | $350 | $550 |
| Placing your writing elsewhere | ~15 pitches per month | — | — | $350 |
| Landing pages for campaigns | seasonal and service-line | — | — | $750 |
| Strategy calls and reporting | fortnightly / fortnightly / weekly | $295 | $295 | $450 |
| Added up on their own | $1,680 | $3,570 | $5,025 | |
| What you actually pay | as one monthly programme | $1,250 | $2,700 | $4,100 |
| You save | 26% | 24% | 18% |
Signal Pro is included free, so it shows as Included rather than being added into the totals. The one-off build from part two is separate and is not in this table.
Essentials will make you findable and credible, and it will not make you dominant. Growth is where the compounding starts, and it is the one we would pick. Either way, start by finding out what a booked job costs you today.
