Your AI Marketing Lead
Orcaru connects everything you already run, gives you an AI marketing lead that has read all of it, and turns the answer into a plan somebody is accountable for. From $199 a month.
For business owners, marketing leaders and their teams, technology companies, coaches and consultants, and service businesses. Month to month, no annual contract.
Growth Scorecard · New Customers
Your goal, split into what each month has to produce, then graded when the month closes.
| Month | Required | Actual | Status |
|---|---|---|---|
| Mar | 14 | 16 | +2 |
| Apr | 16 | 19 | +3 |
| May | 18 | 12 | −6 |
| Jun | 21 | 13 | −8 |
| Jul | 22 | 24 | +2 |
| Aug | 23 | 19 | −4 |
Product preview with sample data. Your scorecard reads live from your CRM, forms and connected accounts.
The Problem
Four things that are true of almost every company spending money on marketing right now.
Leads land in two or three systems, some sources are tracked and some are not, and every month the spend gets judged on a feeling.
You asked whether it worked. You got a deck about what got produced. Reach is up, impressions are up, and the only number you care about is nowhere on the page.
The founder, the owner or the expert on your team out-performs everything else you publish. They are also the least available person in the building.
Twelve months of customers, conversions, content and ad spend sitting in four systems. That is a baseline, the moment somebody exports it.
Three companies get shortlisted on Tuesday. One signs by Thursday.
Twenty years in the field. Great people, real expertise, and a track record that holds up to any reference call.
Nine reviews, four photos and a site that has not changed since 2019. Nothing that separates you from the other two on the shortlist.
Everything below is built to close that gap, and to prove which half of the spend is working.
How It Works
You hand over access once. Everything after that happens whether or not you think about it.
During setup we wire up your CRM, your site, your analytics, your email list and your social accounts. Your history loads with it, so the dashboard has depth from the first week rather than starting from zero.
Your agent has read all of it. Ask which channel produced last month's revenue, why pipeline rose while closes fell, or what to run next, in plain language. It answers from your numbers rather than from general advice.
Name the number you want and the date you want it by. Orcaru solves the monthly path backward, then gives every closed month an actual, a variance and a status. Ahead or behind, on the record.
What You Get
A senior marketing brain reading your numbers every week costs six figures. This is the same job, done by an agent that never forgets a data source, with people behind it when the decisions get hard.
Connected to your CRM, your site, your ad accounts, your email and your social. Ask it anything about your own business and it answers from your data, with the source of every number attached.
What is includedEvery source in one dashboard with the origin labelled on every row. Set the goal, it solves the monthly path, then grades each closed month ahead or behind.
How leads get trackedArticles, social, video and email, made every month and scheduled for you. The engine that moves the number the scorecard is grading, rather than a queue you have to feed.
How the month is plannedBuy the platform and it is yours to run, from $199 a month. Hand the whole thing to us instead and you never log in at all: we operate it, and you get the answers.
The Agents
Included at every tier, never sold as an upgrade. The agents do the volume; the judgement stays human, and a person reads every piece before it goes anywhere near your name.
Plans the month against a topic library mapped to each stage of your funnel. Drafts in your voice from your own recordings, cuts the clips, builds the carousels, and logs every asset, so nothing is published twice and a clip shot in June can be found in October.
Pulls your site, social accounts, CRM, calls and email list into one funnel view with the origin labelled on every row. Runs the attribution, separates what is measured from what is assumed, and surfaces the leading indicators that move weeks before revenue does.
Solves your goal backward into what each month has to produce. Tests a hypothesis against your own history before you spend on it, grades every closed month, and turns the decisions into dated tasks with an owner on each.
You ask in plain language. It answers from your data and shows its working, including the part it cannot prove.
Which channel produced last month's new customers?
Nineteen new customers closed in August. Of those, 11 trace to a source and 8 do not.
5 came from organic search, all landing on the two articles published in June. 4 came from the missed-call text back, which is your fastest path from enquiry to close at 1.8 days. 2 came from the newsletter.
The remaining 8 arrived with no acquisition touchpoint, mostly direct and phone. That share has fallen from 62% in June as call tracking matured. I have not attributed them to a channel, because I would be guessing.
Product preview with sample data.
Upgraded as they ship, at no added cost to you. We route each job to whichever model does it best rather than tying the product to one vendor, so the quality of your content improves without you doing anything or paying more.
What the agents do not do: decide on their own what gets published in your name. Every piece is reviewed by a person first, and the strategy agent proposes rather than acts.
Who This Is For
The industry changes. The problem does not: somebody has to read the numbers, decide what to do next, and be accountable for it.
no marketing hire, no time
You are the strategy, the approver and the subject-matter expert, between everything else you do. You get a marketing lead for less than a day of an agency's time, and content that comes out of ninety minutes of your month.
CMO, VP Marketing, head of growth
You already know what to do. What you do not have is one view of the funnel that the finance team will not argue with, or the hours to assemble it every month. Orcaru is the reporting layer plus the production capacity you keep asking for budget to hire.
two to ten people, stretched
Your team is good and outnumbered. The agent takes the pulling-numbers-together work off them entirely, and the production add-ons absorb the volume nobody has capacity for, so your people do the thinking.
SaaS, platforms, technical products
Long cycles, many touches, and attribution that falls apart the moment someone talks to sales. You get the whole path in one place, and technical content that is actually written by someone who understood the product.
you are the product
Your expertise is the offer, and your calendar is the constraint. One recorded session a month becomes the articles, the clips and the newsletter that keep you visible while you are busy delivering.
HVAC, plumbing, solar, electrical, roofing, local
Half the work starts as a phone call, and if the number is not tracked the source of that job dies at hello. Tracked numbers, a quote tool and a booking calendar, all feeding one scorecard that counts booked jobs rather than impressions.
Start Here
Every plan includes the growth agent, the scorecard and a CRM, plus content produced for you every month. Month to month, cancel anytime.
For getting connected and finally seeing where your customers actually come from.
+ $149 one-time setup
For teams that want steady content going out and want to know which channel is producing.
+ $149 one-time setup
Everything in Starter, plus:
For anyone working toward a specific number by a specific date who wants to be held to it.
+ $149 one-time setup
Everything in Core, plus:
Need more than a plan includes? Video, articles written to rank, answer-engine work, outreach and paid retargeting can all be added on top of any plan. See every add-on and what it does. Not ready to pick a plan? Register for an account and we will help you choose.
Inside the Platform
Most reporting hides its sources, which is how two dashboards end up disagreeing and nobody can say which is right. Orcaru labels the origin of every row, so an argument about the numbers takes ten seconds to settle.
EmailActiveCampaign
WebsiteGoogle Analytics 4
CRM & callsGoHighLevel
SocialMetricool
VideoVimeo / YouTube
BlogWordPressPublished and measured across
Every row in the report below carries the platform it came from, so social is never reported as one undifferentiated blob.
| Metric | Jul | Aug | Sep | Q3 to date |
|---|---|---|---|---|
| Traffic · source: Google Analytics, website, CRM | ||||
| Website sessions | 3,451 | 13,402 | 5,642 | 22,495 |
| New visitors | 1,348 | 5,012 | 2,742 | 9,102 |
| Blog post traffic | — | 511 | 215 | 726 |
| Leads · source: CRM, call tracking, forms | ||||
| Form submissions | 64 | 71 | 58 | 193 |
| Inbound calls | 131 | 147 | 119 | 397 |
| Missed enquiries recovered | 27 | 31 | 24 | 82 |
| Revenue · source: CRM pipeline | ||||
| Proposals sent | 78 | 84 | 69 | 231 |
| New customers won | 24 | 19 | 22 | 65 |
| Paid ad spend | — | — | — | — |
| Reach & engagement, owned social · source: Facebook, Instagram, LinkedIn, TikTok, YouTube via Metricool · Vimeo OTT · WordPress | ||||
| Total impressions | 79,228 | 30,787 | 44,180 | 154,195 |
| Facebook impressions (posts) | 42,166 | 9,053 | 18,402 | 69,621 |
| Instagram views (account) | 8,105 | 4,940 | 6,317 | 19,362 |
| LinkedIn impressions (posts) | 150 | — | 212 | 362 |
| TikTok views (account) | 3,132 | 1,679 | 2,444 | 7,255 |
| YouTube views (account) | 25,675 | 15,116 | 16,805 | 57,596 |
| Total reach | 31,587 | 8,770 | 19,441 | 59,798 |
| Facebook reach (posts) | 27,906 | 5,674 | 13,502 | 47,082 |
| Instagram reach (account) | 3,557 | 3,096 | 5,802 | 12,455 |
| LinkedIn reach (posts) | 123 | — | 137 | 260 |
| Facebook followers | 29,565 | 29,551 | 29,604 | 29,604 |
| Instagram followers | 4,377 | 4,390 | 4,431 | 4,431 |
| LinkedIn followers | 8 | 8 | 11 | 11 |
| TikTok followers | 38 | 42 | 47 | 47 |
Product preview with sample data. The dashes are the point: where a source is not connected yet, or a platform reports nothing for a period, the report shows a dash rather than a confident zero. Paid ad spend is on the roadmap, so it reads as unmeasured rather than nil. Reach is summed across platforms and is an upper bound, not a head count, because networks do not de-duplicate people.
Search, and What Replaced It
Nobody types your company name until they already know it. They describe the problem, and increasingly they describe it to a chatbot rather than a search box.
They are answered by aggregators, directories and lead brokers who then sell your own market back to you. When someone asks ChatGPT, Claude, Perplexity or Google's AI overview who to call, it should be the company that will actually do the work.
And It Is Three Audiences, Not One
the urgent need, and the considered one
Decided on trust and proof, usually inside forty-eight hours of first looking.
partners, referrers, commercial accounts
Work that comes back on contract. One relationship is worth a hundred one-off enquiries.
the person you cannot recruit
The same engine that wins customers recruits people, and headcount is the real ceiling on growth.
The Engine
Every project you deliver and every question a customer asks is the content. Ninety minutes of your month on camera is the entire ask.
One 75-minute recorded session a month. You talk, we ask.
It becomes a long-form piece plus a feature article built to rank.
Cut into clips, carousels, quote cards and a newsletter. Around twenty-five pieces.
Every piece points at the booking calendar and the funnel behind it.
The month is built before it runs: formats and volumes first, then the platforms each one goes to, then the schedule that comes out of it. Illustrative sample campaign.
Every month's mix is split across top, middle and bottom of funnel before a single piece is scheduled. Every piece is reviewed by a person before it goes anywhere near your name.
Or Have Us Run the Whole Thing
Some teams do not have the hours to run even a good tool. The programme takes it off your desk entirely: we operate the platform, produce everything, and report against a goal we agree up front. It is priced in parts so you can see exactly what you are paying for.
Two weeks. We find out what is actually happening before anybody commits to anything, and you keep the answer either way. It comes off the build, so if you go ahead it has cost you nothing.
The platform above. It sells on its own from $199 a month. Inside the programme you get the top plan, operated by us, at no separate charge.
Month one only. The site, the lead tool, the CRM and tracking, the search groundwork and your first sessions in the can. Built once, never charged again.
The recorded sessions, the writing, the video, the publishing, the outreach and the reporting. One flat fee, three levels.
What Changes
What we do, what you do, and what we measure.
Accounts connected and the goal agreed. History loaded. CRM, tracking and calendar wired. Your first sessions recorded. Nothing published yet.
Cadence begins across every channel. First articles indexed. The funnel starts producing contacts, and every enquiry arrives with a source on it.
The first real read on what your buyer responds to, and what a customer costs you by source. We bring numbers and a revised plan.
Remote or in person. We run the questions.
For the stories. One flagship account ideally.
So every source can actually be measured.
Inside forty-eight hours, so nothing waits a week.
Questions
No. The pattern we solve shows up wherever somebody is spending on marketing without a senior person reading the numbers: owner-run businesses, in-house marketing teams, technology companies, coaches and consultants, and service businesses. What changes between them is the metric on the scorecard and the kind of content that moves it. The engine underneath is the same.
Only if you want to. On a $199 to $299 plan the dashboard is yours, and most people check it once a week. On the done-for-you programme you never log in at all: we operate it and bring you the numbers. Either way there is nothing to learn before it starts working, because we connect the accounts during setup.
Underneath them, not instead of them. The agent removes the assembling-numbers work that eats a week every month, and the production add-ons absorb volume your team has no capacity for. If someone already runs your search or your content, we hand them the keyword and question map and brief them off every capture.
Partly, and we will always tell you which part. Orcaru traces leads back to their source where the tracking supports it, and labels the rest as unattributed rather than quietly assigning credit. Attribution gets sharper over the first two or three months as tagging matures. Anyone promising you clean attribution in month one is guessing.
Not yet inside the dashboard. The ingestion is built and waiting on API access, so it is on the roadmap rather than live today. Until it lands we report organic and owned channels in full, and handle ad spend alongside the dashboard rather than inside it. We would rather say that plainly than show you a cost-per-customer number that quietly excludes half your spend.
No. Plans and add-ons are month to month, cancel anytime. The $149 setup fee is one time and is not refunded, which is the only commitment involved.
Register
Rather start than schedule? Register here instead. Five fields, no card, and no plan to choose yet. We follow up by email to connect your accounts and run your first data load.
Registering does not start a plan or take payment. We use your details to set up your account and send occasional Orcaru updates by email or text, and you can unsubscribe any time.
Start on a plan from $199 a month and have the answer inside a week. Or, if you would rather someone told you what to fix first, start with the audit.
