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Orcaru Signal

Most Marketing Companies Report What They Posted. We Report Whether You Booked More Jobs.

Signal connects your marketing data, sets the number you need to hit, and grades every month against it. You get an AI growth agent that knows your business, and a scorecard that does not flatter anyone.

Month to month, no annual contract. Built for HVAC, plumbing, electrical, roofing, and other local service businesses.

Growth Scorecard · Booked Jobs

Your goal, split into what each month has to produce, then graded when the month closes.

On pace for 240 booked jobs by Dec 31? Behind by 11
MonthRequiredActualStatus
Mar1416+2
Apr1619+3
May1812−6
Jun2113−8
Jul2224+2
Aug2319−4

Product preview with sample data. Your scorecard reads live from your CRM, calls, forms, and ad accounts.

The Problem

You Are Paying for Marketing You Cannot Grade

Someone posts for you every week. The report says reach is up. Meanwhile you have no idea whether the phone rang more, and nobody ever told you what a good month was supposed to look like.

What Most Packages Give You

A post count and a screenshot of impressions. No stated target, so no month can be a miss. When you ask whether it is working, you get a longer report instead of an answer.

What Signal Gives You

A number you agreed to hit, split into what each month has to produce, and a status on every closed month. When we fall behind, it says so on your dashboard before you have to ask.

What You Get

Three Layers, and the Middle One Is Why People Switch

Plenty of companies will build you a site and post for you. Almost none of them put an intelligence layer between your data and the work.

LAYER 01

Your Growth Agent

An AI agent connected to everything you run: your CRM, your site, your calls, your ads, your social. Ask it what is working, where leads came from, or what to do next, and it answers from your own numbers instead of generic advice.

LAYER 02

The Scorecard

Every source feeds one dashboard, with the origin labeled on every row. Set a goal and Signal solves the monthly path that reaches it, then grades each closed month ahead or behind.

LAYER 03

The Work, Produced for You

A CRM instance, a landing page, automated review requests, and a steady stream of blog and social content produced for you every month. The engine that moves the number on the scorecard.

Inside the Platform

Every Number Says Where It Came From

Most reporting hides its sources, which is how two dashboards end up disagreeing and nobody can say which is right. Signal labels the origin of every row so an argument about the numbers takes ten seconds to settle.

Funnel Report · Month to Date

Product preview with sample data.

Traffic Google Analytics · Website
Website sessions3,412+14%
Local search views1,880+9%
Leads CRM · Call tracking · Forms
Form submissions64+22%
Inbound calls131−4%
Missed calls recovered27+41%
Jobs CRM pipeline
Quotes sent78+11%
Jobs booked19−4
Reviews collected23+6

Ask It Anything About Your Own Business

Because the agent sits on top of the same connected data, the questions you would normally email an agency about get answered on the spot. Which channel produced last month's booked jobs. Why quote volume rose while bookings fell. What to run next month if the goal is still reachable.

It reads your history as far back as your accounts go, so it is not guessing from month one.

Plans

Every Plan Includes the Agent and the Scorecard

The intelligence layer is not an upsell. What changes as you move up is how much content we produce and how deeply we plan against your goal.

Starter

For getting everything connected and finally seeing where your jobs actually come from.

$199per month

+ $149 one-time setup

  • AI growth agent connected to your data
  • Live dashboard: traffic, leads, calls, quotes, and booked jobs
  • Funnel report with the source labeled on every row
  • Full CRM instance: contacts, pipelines, and calendar
  • One landing page, built and kept updated
  • Missed-call text back and automated lead follow-up
  • Unlimited automated review requests
  • 4 social posts per month, produced for you
  • 1 blog post per month, produced for you
Start With Starter
Most chosen

Core

For businesses that want steady content going out and want to know which channel is producing.

$249per month

+ $149 one-time setup

Everything in Starter, plus:

  • 8 social posts per month, produced for you
  • 2 blog posts per month, produced for you
  • Google Business Profile posting and optimization
  • Lead-source attribution across every connected channel
  • Weekly leading indicators, each tracked against a target
Start With Core

Pro

For owners working toward a specific number by a specific date who want to be held to it.

$299per month

+ $149 one-time setup

Everything in Core, plus:

  • 12 social posts per month, produced for you
  • Your growth plan: a goal solved backward into a required monthly path
  • Plan targets loaded into the scorecard, so every month gets graded
  • Quarterly plan reset when the required path moves
  • Monthly recorded walkthrough of the scorecard with next-month recommendations
Start With Pro

Need more volume than Pro includes? Additional blog posts, short-form video from your job site footage, ad management, and outreach can be layered onto any plan. Ask on a call.

Fit

Signal Works When Three Things Are True

We would rather you rule yourself out now than six weeks in.

  • You run a local service business and you take jobs from a service area, not a storefront alone.
  • You already get some leads from search, referrals, or ads, so there is something to measure and improve.
  • You can name a number you want to hit this year, even roughly, and a date you want it by.

When It Does Not Fit

Brand new businesses with no lead flow yet, and anyone who wants raw post volume above everything else. Signal is built to tell you what is working. If nothing is running yet, there is nothing for it to read.

Questions

Before You Buy

Other companies offer more blog posts for the same price. Why fewer?

Because we would rather be honest about what volume does. Eight thin blog posts a month rarely move a local business, and producing them at that price means nobody reviews them. We produce fewer, put a human editor on every one, and spend the rest of your money on the layer that tells you whether any of it worked. If raw post count is what you want, we are genuinely not the best value.

Who actually makes the content?

It is produced for you, start to finish. You do not write anything, log into a generator, or approve a queue unless you want to. Everything is scheduled into your CRM so you can review it before it goes out.

Can you prove the content caused more booked jobs?

Partly, and we will always tell you which part. Signal traces leads back to their source where the tracking supports it, and labels the rest as unattributed rather than quietly assigning credit. Attribution gets sharper over the first two or three months as tagging matures. Anyone promising you clean attribution in month one is guessing.

I already have a CRM and a website. Is this still worth it?

Yes, and you may keep both. The agent and the scorecard read whatever you already run. The included CRM instance and landing page are there for businesses that need them, not a requirement to switch.

How long before the scorecard is useful?

Your history loads during setup, so the dashboard has depth from the first week. Grading against a plan needs one closed month before it can mark anything ahead or behind. Leading indicators start moving within two to three weeks.

What does the setup fee cover?

Connecting your accounts, running the first data load, building your CRM instance, and standing up your landing page. On Pro it also covers building your growth plan, which is yours to keep regardless of what happens afterward.

Am I locked in?

No. Month to month, cancel anytime. The setup fee is one time and is not refunded, which is the only commitment involved.

See Your Numbers Before You Decide

Twenty minutes. We connect nothing, promise nothing, and tell you plainly whether Signal would help. If it would not, we will say so.